Swoosh!

To most people, the “Nike Swoosh” icon represents excellence and quality of sports apparel and footwear. It is also symbolic with some of sports greatest athletes such as Michael Jordan, Tiger Woods, and Roger Federer. The product Nike sells is also some of the most expensive in its industry and this is where their icon can stand as a symbol for exploitation. The workers that cut and assemble their product work in less than healthy work environments. There are reports that state they are exposed to dangerous breathing conditions and exposed to disease because of the lack of health care. There are also reports that these types of workers often work 65 hours per week to get paid $10 a week total. Nike’s total revenue exceeded $18 billion in 2008 and they have not made a sustained effort to improve these conditions.