Pollan's Work.

http://www.youtube.com/watch?v=sBr_i1mH_08

http://www.nytimes.com/2007/01/28/magazine/28nutritionism.t.html?_r=1

http://www.nytimes.com/2007/04/22/magazine/22wwlnlede.t.html

http://www.youtube.com/watch?v=QeCra-sn0dI&feature=channel